In the heart of Tasmania, between Launceston and the West Coast, is the lush landscape of the Meander Valley. For generations, its farmlands and meandering rivers have supported a thriving agricultural industry and today, its historic towns continue to flourish. But as a large and relatively new municipality, Meander Valley lacked a unified identity, and was often (quite literally) left off the map. Residents associated with individual towns, while visitors viewed it as a drive-through to other popular destinations. With so much variety across the region, hidden in plain sight, the task was to find and elevate Meander Valley’s common ground.