It takes incredible courage, patience and optimism to not let these seemingly endless events build towards anger. Even from a distance, the shock waves of tragedy filled us with sadness and frustration. In times that felt hopeless, we witnessed the Be Equitable team use their energy to consider each event as an opportunity for education, instead of trying to point fingers or project their anger.
This ethos fed directly into the approach to design and voice, where provocation and boldness was balanced with empathy and optimism. The attitude of allyship transformed each possible encounter with Be Equitable into a moment for growth. Our ‘A-Z of equity’ cards is one example of this.