The new vision ‘People Before Data’ sets a clear mandate for the growing organisation, and sets a new benchmark for a growing industry or data distributors. To bring this to life, the brand identity draws inspiration from the physical world of identification, authentication and security.
With a logo that acts as a symbol of certification, stamped across the identity system. Storytelling places people first, revealing the human stories behind each data point — often satirising the jargon and cliches overused within the industry. A brand that humanises data, for humans.