With the brand strategy as their foundation, IDSA was able to make a more compelling case for the value of ID. A flexible masterbrand approach  unified their diverse activities into a cohesive system – one that captured the scale and significance of the organisation. 

We transformed the community’s curiosity into a cohesive system, using tools and techniques from the field to magnify the impact of their members and elevate the challenges they were working to solve. Tapping into their appreciation for problem solving, language replicates the investigative nature of ID and takes subtle cues from the conventions of mystery novels—a genre that drew many to the field. 

With this new brand, IDSA is equipped to face the challenges of the future and remind the world that they always have been, and always will be, on the case.