The new brand identity embraced this shift from restrictive travel to an expansive world of good. Its gridded system is made up of infinite data points, with navigational tags and expressive icons signposting the way forward. The new logo – inspired by the name – follows the equator line and the Earth’s axial tilt, creating a globe with a distinctive ‘e’ shape. Bright highlight colours and spotlighted stories bring personality to the world of consulting, combined with a brand voice that serves as your helpful translator and friendly guide.