Despite the interesting and impactful work of ID specialists, the field remained undervalued and overlooked. As students opted for higher paid specialties and mistrust in science spread, IDSA needed to not only represent their members, but make the world recognise the indisputable impact of ID.
With an identity described by the client as ‘pre-internet’, IDSA needed a unified brand that would position them as an industry authority, allow them to advocate for their members, and make the world recognise the indisputable impact of infectious diseases.