The value of data has given way to a multi-billion dollar industry that is set to grow. But through this growth, the industry has also become muddied by bots, fraud and theft, and has led to quality and trust issues with customers. The solution? Enter: U Group, whose platform enables brands to directly connect with customers, and allows people to monitise their data. U Group are leading the way in delivering high-quality, highly equitable data, straight from the source.